[Education]
B.S. Mass Communication, Yonsei Uinversity
M.A. Advertising, Michigan State University
Ph.D. Advertising, The University of Texas at Austin

[Professional Career]
1983~1984 Daewoo Electronics, Co.  
1990~1992 Strategic Account Planning Specialist/Account Director, Saatchi & Saatchi Advertising Worldwide, New York/Seoul
1993~1995 Group Account Director/Acting Managing Director, Seoul/DMB&B
Dean, College of Social Science, Inha University

[Research Field]
dvertising strategy, brand management, new media, advertising policy

[Publications]
many articles in 
the International Marketing Review
the Journal of International Consumer Marketing
the Korean Journal of Advertising and Korean Journal of Communication
Korean Journal of Broadcasting
Korean Journal of Advertising/PR
the AAA proceedings